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2010

Top Internet Strategy, Marketing & Technology Links – Mar 1, 2010

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While I don’t have a crystal ball, here are some developments that I think are worthy of our attention and will affect how we do things in the social mediasphere over the next few years. Many of the things on this list will not be news to the very well-informed social media consultant types who live and breathe this stuff. But for the rest of us, there are seeds of opportunity here that should not be missed.- 8 Significant Developments in Social Media You Should Watch (WebProNews)

This is a great round-up of important trends.  Some are fairly obvious – Twitter, Mobile – some not so much – virtual goods, augmented reality.  One trend mentioned that I want to emphasize is the finding that gaming isn’t just for kids (or men) anymore.  When you count puzzle games, strategy games and games on networks like Facebook, women make up a significant portion as well.  For businesses, take a look at using a game of some sort in your next marketing campaign.

YouTube is continuing with what it’s calling “one of the biggest redesigns in YouTube history” and today it wants to point out some of its new, shiny features. The streaming video site first offered its users a sneak peek last month and it says it’s been listening to feedback and it now has three new features it wants to show off. – YouTube Redesign Keeps You Watching (ReadWriteWeb)

An integral part to any great design is feedback from those you’re designing for.  YouTube has been taking feedback from users and improving the site, plus adding features to improve the time spent on site (key for any site whose revenue is based on advertising).

Check your last 10 blog posts, your last 10 tweets. Are they all about you. Are they all about your products, your services, whatever it is you’re pushing? How many are about you versus those that are about others (either directly about them or empowering them)? - Stop Talking About Yourself (Chris Brogan)

You’ve probably heard me use the 80-20 rule for content.  80% should be information you provide that has nothing to do with yourself.  Then, it’s ok to use 20% or so for your own – blog posts, promotions, etc.  While I think it’s fine to promote your own blog posts as part of your 20%, I also like to reserve true promotions for important events (meaning that you save the karma for things it’s worth using on).

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