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2010

Top Internet Strategy, Marketing & Technology Links – Mar 2, 2010

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It seems Twitter’s had enough with other folks taking control of millions of Twitter users (and the money they represent).  If Twitter’s new business model is based on copying Google with Twitter AdWords, controlling the end-user interface will be very valuable.  And this move seems designed to address that.- Twitter Rolling Out New Web Site To Kill TweetDeck And Other Third-Party Clients (Silicon Alley Insider)

Twitter’s future revenue streams are a fun party game – will they be ad based or service based?  Whichever (or both) ends up being the case, they’re probably going to need more control over their serve – which means that they make things more difficult for 3rd party applications in the future.  Which would be a shame, since they probably should have thought of that in the first place – and I happen to like my HootSuite.

So many high-profile incidents in such a short time has sparked a storm of public outrage, with Premier Anna Bligh personally penning a letter to Facebook founder Mark Zuckerberg, while Prime Minister Kevin Rudd said he would consider appointing an online ombudsman, describing cyber crime and internet bullying as “frankly frightening”. - The Dark Side Of Facebook (Silicon Alley Insider)

The dark side of Facebook is that (like any other public forum) it can be used for bullying and slander.  How Facebook handles these incidents will be important – especially when their live feed is important to their future.  Parents, it’s important to know what your kids are doing online – the same as its important to know what they’re doing offline.

How can the publishing industry avoid mistakes made by the music industry? - Why Is The Business Model Of Buying Digital Content Failing? (Silicon Alley Insider)

Annoying your customers in order to try to gain greater control over your content seems to be the same mistake publishers are moving towards.  In traditional media, consumers own their copy of the content once it’s purchased.  Online there’s this notion that anyone can steal the content, so we have to make it as hard as possible for that to happen (hence DRM).  The problem is that this usually just upsets paying customers instead of stopping the ones who are stealing.

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