Top Internet Strategy, Marketing & Technology Links – Mar 9, 2010

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If you’re looking to build a unique personal brand and an online presence that sets you apart from the competition, then you have to take action and create habits that can you accomplish every day to reach your goal. – 15 Personal Branding Tasks You Can Do Everyday (Personal Branding 101)

Many strong corporate brands also have a strong personal brand behind them (Think of Apple – Steve Jobs, Microsoft – Bill Gates, Steve Ballmer, Facebook – Mark Zuckerberg). Having a strong personal brand means that people know who you are, what you know and what you stand for. Personal branding is key for building a business or a career. Have you tried googling your name recently? What comes up? Does it represent you the way you want?

Ask every web metric you report the question “so what” three times.

Each question provides an answer that in turn raises another question (a “so what” again). If at the third “so what” you don’t get a recommendation for an action you should take, you have the wrong metric. Kill it. – Kill Useless Web Metrics: Apply The “Three Layers Of So What” Test (Occam’s Razor by Avinash Kaushik)

Metrics can be very useful in determining whether your business is on the right track. But getting overburdened in numbers doesn’t help anyone. Avinash’s “so what” test will help you sift through the chaff to find the nourishing seeds. Separately, I highly recommend Avinash’s book, Web Analytics: An Hour a Day (affiliate link) if you’d like to learn more about web statistics.

Parts of the search engine optimisation work e-commerce sites undertake require a certain level of technical understanding which is where SEO consultants can shine. Other parts need some common sense and an eye for detail.

Here are five SEO mistakes e-commerce sites make, so that you don’t have to make them…

– Five common SEO mistakes made by e-commerce sites (Econsultancy)

SEO is a valuable tool for any eCommerce site where many new customers will find products via search. However, sometimes eCommerce companies overthink SEO and start doing things that really aren’t helpful. Econsultancy has some great tips for things to avoid – a major one being duplicated content.

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