Top Internet Strategy, Marketing & Technology Links – Mar 10, 2010

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One of my favorite sites that I read daily is Business Insider, a site which meshes together technology news with business and finance news, combining all of my favorite topics. On occasion we are fortunate to be included in Business Insider’s site, however more recently there have been a number of instances where we weren’t so grateful. On Friday we became the victim of Business Insider’s dirty SEO tactics. – Business Insider’s Dirty SEO Tactics (Social Times)

There’s not really a question about whether Business Insider’s tricks are dirty. They are. If you’re going to quote someone or borrow part of their content, you owe them the courtesy of linking directly to the article (and not quoting the entire article). Just as I’m sure BI would like others to do with their content. My question is why Google allows this sort of thing – they have to be aware of it. Are they allowing it to happen on large sites that may be big revenue generators for them?

Leading up the interactive portion of the conference, Chevy is sponsoring road trips from eight different parts of the country to SXSW. They are providing the car and having a four[person team from each city’s social media scene drive it to the conference. Along the way, they must complete as many of 50 challenges as they can, which were crowd-sourced out to the followings of each team. The Chevy social media team, headed by Chris Barger, then chose the 50 challenges from all those submitted. – Chevy’s brilliant road trip to South by Southwest Conference (TheYaffeGroup)

Chevy’s roadtrip is another brilliant use of social media. They’re tapping into the influential geek audience and part of the contest is to get your local community involved (which counts for 25% of the points). It will be interesting to see how Chevy’s efforts relate to business metrics, such as test drives of their cars. The Detroit Team is currently in the lead and has generated a lot of mentions of the team hashtag (#DETChevySXSW) – how many mentions of “Chevy” has it generated?

Here are my notes for my talk to the TEDxNYed gathering this past weekend. I used the opportunity of a TED event to question the TED format, especially in relation to education, where — as in media — we must move past the one-way lecture to collaboration. I feared I’d get tomatoes — organic — thrown at me at the first line, but I got laugh and so everything we OK from there. The video won’t be up for a week or two so I’ll share my notes. It’s not word-for-word what I delivered, but it’s close…. – TEDxNYed: This is bullsh*t (Buzz Machine)

This is a must read. Especially as I sat through a super boring lecture last night. Learning doesn’t have to be boring. Hearing someone speak doesn’t mean there can’t be a conversation or discussion too. It’s important that we’re respectful and allow people to have their say, but great speakers are also open for questions and discussions. I heartily agree that education needs to change. There’s so much that a classroom can learn from each other – and I highly doubt that most professors have all the answers – especially in higher level degrees. Let’s open up our classrooms to dialogue and learn from each other!

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