
So you’re joining all of the social networks you keep hearing everyone talk about. And now that you’re here, you’re not exactly sure what you should be saying, or to whom. It can be daunting, confusing and time-consuming, to be sure.
Of course, it is possible to use a third-party application, such as Tweetdeck, to integrate all of your online profiles and update them all concurrently, but I would advise against it. There is a danger in taking the easy way out, as there always is. – Rules of Engagement on Social Networks (Identity PR)
Microsoft’s Bing search engine may still be a bit player in the lucrative online search business dominated by Google, but it’s slowly and steadily gaining users. And it appears that Bing’s share is coming at the expense of both Google and Yahoo, the latter of which recently teamed up with Microsoft to be more competitive in online search. – Bing Gains Again — Should Google Worry? (CIO)
As we’ve seen in the previous two parts of this series (covering characterization and plot), using storytelling techniques to help communicate your personal brand can make for clearer, more consistent, more compelling branding efforts. In this final part of the series, let’s look at the storyteller’s other tools — narrative and description — and see how they fit into the personal branding picture. – Use Storytelling Techniques in Personal Branding: Narrative (WebWorkerDaily)
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