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You are here: Home / News & Notes / Top Internet Strategy, Marketing & Technology Links – Mar 12, 2010

Sarah Worsham / Mar 12, 2010

Top Internet Strategy, Marketing & Technology Links – Mar 12, 2010

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So you’re joining all of the social networks you keep hearing everyone talk about. And now that you’re here, you’re not exactly sure what you should be saying, or to whom. It can be daunting, confusing and time-consuming, to be sure.

Of course, it is possible to use a third-party application, such as Tweetdeck, to integrate all of your online profiles and update them all concurrently, but I would advise against it. There is a danger in taking the easy way out, as there always is. – Rules of Engagement on Social Networks (Identity PR)

Tom has some good analogies that will help you figure out how to conduct yourself differently on various social networks.  And different social networks do have different characteristics and rules of engagement.  What’s acceptable on one may be frowned upon on another.  If you’re not sure what’s ok on a particular network, hanging out and listening to what’s going on will probably give you enough clues – kind of like being a wall flower while you look for the perfect dance partner at a party.

Microsoft’s Bing search engine may still be a bit player in the lucrative online search business dominated by Google, but it’s slowly and steadily gaining users. And it appears that Bing’s share is coming at the expense of both Google and Yahoo, the latter of which recently teamed up with Microsoft to be more competitive in online search. – Bing Gains Again — Should Google Worry? (CIO)

It’s not really surprising that Bing is stealing share from Google (and Yahoo).  Google is the largest search engine and so any new competitor is going to have to take share from them.  While MSN isn’t new, Bing really is a new search engine – it has a whole new look & feel and it’s being marketed as new.  Bing is really great at specific searches – travel related, for example.  If I want to see all the prices for a flight from one place to another, I’m going to Bing.  They’ve made the layout for specific searches really work – whereas Google tries to use the same layout for all their searches.  Different information works better in different arrangements and Bing has used that as their competitive advantage (pretty successfully).

As we’ve seen in the previous two parts of this series (covering characterization and plot), using storytelling techniques to help communicate your personal brand can make for clearer, more consistent, more compelling branding efforts. In this final part of the series, let’s look at the storyteller’s other tools — narrative and description — and see how they fit into the personal branding picture. – Use Storytelling Techniques in Personal Branding: Narrative (WebWorkerDaily)

I’ve posted a bit about personal brand recently.  I think having a strong personal brand is important in today’s socially networked and connected world.  Soon a paper resume will be fairly useless because the social web will know more about you and what you truly know.

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Technorati tags: internet strategy, web strategy, online strategy, internet, web strategy

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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