Fact: When it comes to social media, it’s not really about the tools; it’s how you use them. The more effectively and productively that Twitter, blogs, Facebook, et al are used, the more success you will have. On that note, here are seven things that will probably kill your social media efforts… – The Seven Deadly Sins of Social Media (Mark Evans Tech)
Like most start ups we didn’t have much money to play with and certainly didn’t have a marketing budget. Although we didn’t have a marketing budget we did have to spread the word about our services and let people know that we were here and we have largely done that through social media. We now work with large brands who are starting to see the massive power of social media but I also think that if used correctly and by people who are passionate enough about their product or service social media can be one of the best cheap marketing tools and route to market. – How To Market Your Business Using Social Media When You Have Zero Budget (Simply Zesty)
The number of US unique viewers of online video increased 10.5% year-over-year, in February 2010, according to VideoCensus data from The Nielsen Company.
Last month, 141 million unique online viewers watched online video, compared to 127.6 million unique viewers in February 2009. On a month-over-month basis, the total number of online video viewers fell 1.1%, from 142.7 million in January 2010. – February Online Video Usage Rises 10% (Marketing Charts)
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