Detroit’s Entrepreneurial growth via the social web with Adrian Pittman, Director of Development & Partner with Module.
Jun
29
2010
9 Reasons Why You Need to Have a Business Blog
It really isn’t a question anymore. You need to provide updated content online — whether that’s a blog or other content. In case you’re still not sure you need a blog for your business, here are nine reasons why I think you do.
But don’t take my word for it. What do you think?
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Jun
28
2010
Review: Klout for Measuring Twitter Influence
Klout is a measurement tool which gives an idea of social web influence (at least via Twitter). Their data is used by applications such as Co-Tweet, HootSuite and others. Like Twitalyzer, Klout measures various aspects of Twitter usage and network, but focuses more on how influence and messages are spread via your network. Just because you have a lot of followers doesn’t mean that all of them are actually listening and engaging with you (and they probably aren’t). Klout gives you an idea of what your actual reach is and how engaged you are with your network (and vice versa).
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Jun
25
2010
Sazcast Episode 30 – Launching & Building a community using the social web with Dave Peckens & Matt Eder from MichiganDads.com
Launching & Building a community using the social web with Dave Peckens & Matt Eder from MichiganDads.com
Jun
24
2010
New HootSuite 5 Improves Speed & Adds Features
HootSuite just released a new version of their social media application/dashboard/platform programmed in HTML5 for increased speed and performance. Additional features like 2 new themes, geo-search capability, support for Twitter’s retweet and Google Analytics improve the overall usefulness of the app for social media marketing, monitoring and conversations.
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Jun
23
2010
Using Google Analytics to Measure Social Media Success
I had a free webinar today on how you can use Google Analytics to measure success in your social media strategy. I covered what to measure, some measurement basics, what it means to measure success and what Google Analytics can tell you about success in your social media plan. My slides from the presentation are below. I’ll work on making a downloadable recording available soon. If you have any questions, please let me know!
Using Google Analytics to Measure Social Media Success
View more presentations from Sazbean Consulting.
If you want to learn more, a great book on the topic is Web Analytics: An Hour a Day
Jun
22
2010
Is Measurement Always Necessary?
As a Web Strategist (and an engineer), I’m a bit of a numbers geek. I like to take a look at Google Analytics or FeedBurner or whatever statistics application to see how things are going. Measurement is an important part of any strategy. It’s imperative for knowing whether you’re on the right track. Picking the right metrics to measure can be tricky (you want to make sure what you’re measuring let’s you know whether you’re closer to your business goal and objectives). But is measurement always necessary?
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Jun
21
2010
Review: TweetShare for Sharing Files & Creating Discussions via Twitter
TweetShare has a very interesting niche in the field of Twitter applications — it allows the sharing of files & enables discussion around those files — as well as general discussions. Let’s say you took a picture at a conference and you wanted to get feedback about it. Yes, you could use Twitpic or other photo sharing sites to send a link to the photo out via a Tweet. But, TweetShare allows you to share that photo and then organizes the discussion around the photo so that anyone can easily follow it.
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Jun
17
2010
Sazcast Episode 29 – Recruiting using Social Media with Shelli Gutholm from MRM Worldwide
Recruiting with social media and tips on finding a job with guest Shelli Gutholm from MRM Worldwide & Gutholm Recruiting. What you should be doing online to make yourself more findable by recruiters and how recruiters are using social media to find talent.
Digital Marketing & Strategy
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