I’ll be speaking at the Social Media Club Ann Arbor meeting on July 12th….
Most case studies and news about social media revolves around companies reaching out to consumers (B2C), but using the social web can be especially effective for B2B companies where longer sales cycles and customer relationships are the norm. I’ll present reasons B2B companies should use the social web along with examples of B2B companies who are doing it right.
Leveraging the B2B Social Web
Monday, July 12th at Social Media Club Ann Arbor
FREE!
Biggby Coffee, 1741 Plymouth Rd, Ann Arbor (view map)
4:30 – 5 p.m. Coffee/Networking
5 – 6 p.m. Presentation
6-6:30 p.m. Networking