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Archives for August 2010

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Is Exit Rate a Useful Metric?

ExitExit Rate measures how many people left your website from a certain page. It would seem like it would show you where people are exiting from your site so you can fix problems with specific pages.  The problem is that everyone who comes to your website has to leave at some point.  What if they came, bought something and then left?  That’s what you want them to do.  Or what if you blog daily and people come to read your latest post and then leave.  While you may prefer they spend time on other pages, if they’re loyal readers, they’ve been keeping up with your posts. So is Exit Rate useful?  Yes and no.  Let’s look at it in more detail…
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Please vote for my SXSW Panel

Hi there!  I really appreciate your continued support and readership.

I’ve submitted a panel for the SXSW Interactive conference, which is Austin in March, along with Dave Murray, Betsy Weber and Beverly Cornell.

Our panel is “Have Fun to Increase Customer Engagement“.

I’d really appreciate if you vote for it, even if you’re not planning on attending.  30% of the decision about which panels are chosen is via voting by the community.

Voting just requires signing up for a free account and verifying the account by clicking on a link in an email.  SXSW does not use the data for mailing lists and they don’t give out any information to other parties.

Here’s the link: http://panelpicker.sxsw.com/ideas/view/7401

I appreciate your vote.  Thank you.