Thinking about blogging for your business? Wondering about the effectiveness of taking the time to blog daily vs. blogging weekly (or whenever)? Established blogger Justin Kownacki, who was blogging daily, decided to try blogging weekly for a few months to see what effect it would have on his traffic. That one post per week would be well-thought out instead of scrambling to post 5 times per week. He found that blogging only once per week does not guarantee a high-impact read of the one post and also dropped his traffic considerably.
According to Google Analytics, I had:
- 7,500 page views in April
- 7,491 page views in May
- 3,583 page views in June
- 4,877 page views in July
Finally, my Alexa ranking hovered around 162,000 when this experiment began; it’s currently at 245,546 as I type this. – What I’ve Learned From Blogging Weekly Instead of Daily – Justin Kownacki
