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Sep
30
2010

Why Regularly Updated Content is so Important

By | B2B, B2C, Content, Marketing, Social Media, Social Networks, Strategy

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You hear it all the time — regularly updated content is vital for your business.  Not only is it true, but Tom Nixon over at IdentityPR has a great post on exactly why that’s the case. An excerpt:

Most corporate websites are glorified online brochures. They feature critical messages, value propositions and calls to action. And there’s nothing wrong with that…to a point. But without a compelling reason to visit that site, it sits out there in limbo, like a sign reading “GOING OUT OF BUSINESS SALE” outside an electronics boutique in an isolated desert. Sure, it’s there…there’s value…and it sounds great…but who will see it? – Generating Website Traffic… and Loyalty – Tom Nixon – IdentityPR

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Sep
29
2010

Differing Viewpoints #tedxdetroit

By | B2B, B2C

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Innovation is driven by new ideas. New ideas drives economic and business growth. Sparking new ideas is vital to every business. Brainstorming — the act of hearing lots of new ideas all at once — is an excellent way to get the brain thinking. TedXDetroit has brought a diverse group of people together to hear speakers from various backgrounds talk about their new ideas. Even if the speakers are not in your particular field, hearing new ideas helps generate new thoughts about your own challenges.

What new thoughts have you had today?

Sep
28
2010

Driving Sales Away with A Splash Page

By | B2B, B2C, Content, Design, Marketing, SEO, Strategy, Usability

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strawberry splash!While mostly a thing of the past, I still see companies who insist on having a splash page (a page, usually with a video or some sort of “welcome” message that visitors have to view before they get to your real site). To a business owner a splash page may seem like an opportunity to “sell” to your captured audience.  But to many visitors it’s a reason to leave.. and fast.
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Sep
27
2010

Review: Postling for Social Media Management

By | Analytics, B2B, B2C, Content, Marketing, News & Notes, Reviews, Social Media, Social Networks

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Postling is a web-based application for monitoring and managing brands on social media. It connects up to a variety of social networks, as well as provides tracking of keywords on the web, and tracking of RSS feeds (which can be hooked up to Google Alerts or searches). Postling is specifically targeted to local businesses who need to keep track of what people are saying about their business.  Here’s my thoughts…
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Sep
24
2010

How-to: Use Netvibes for Social Media Monitoring

By | Analytics, B2B, B2C, How To, Marketing, News & Notes, Social Media, Social Networks, Strategy

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Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard.  Plus, it’s super easy to set up and also offers customization options if the default isn’t quite what you want. Better yet, you can easily setup a dashboard for each subject you want to monitor, making it simple to switch between.  Here’s how to setup Netvibes for your own social media monitoring…
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Sep
23
2010

The Drawbacks with Too Much Social Media Automation

By | B2B, B2C, Content, Marketing, News & Notes, Social Media, Social Networks, Strategy

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Robbie the RobotSocial media takes time… and patience… and commitment. Following through on those requirements is difficult for many businesses, large or small. And there are a plethora of applications and websites that allow you to automate just about everything. Automation decreases the amount of time you have to spend on social media, but too much automation has serious drawbacks…
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Sep
22
2010

Social Media is Your Permanent Record

By | B2B, B2C, Content, Marketing, Social Media, Social Networks, Strategy

3 Comments

records en blanc i negreSometimes brands forget what they stand for and post things they may regret later. This can happen to corporate, professional or personal brands. Whatever you post on social media becomes part of the public permanent record, even if you delete the post. So, take a minute to think before you post.
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Sep
21
2010

What is a Twitter Hashtag?

By | B2B, B2C, Content, Marketing, News & Notes, SEO, Social Media, Social Networks, Strategy

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Hashtag ArtIf you’re on Twitter you may have seen people put a # in front of a word in their post. That’s what’s called a hashtag, and it makes it easy for other people who are interested in a topic to follow all the posts about it. Hashtags are similar to tagging a photo in Flickr… they help other people understand what the tweet is about, as well as applications that try to help make sense of the overall Twitter stream. How can you use Twitter hashtags for your business?
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Sep
20
2010

Google May Be More Massive Than You Thought [infographic]

By | B2B, B2C, Marketing, News & Notes, SEO

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Massive Young Stars Trigger Stellar Birth - 4 NASA Remix ProjectGoogle. Google. Google. They may hold a commanding lead in the search engine market. They may make billions in revenue every year. Just how massive is Google? Are they as big as a solar system? A galaxy? The universe? How do they compare to other “big” websites out there? Here’s an interesting infographic to put it all in perspective… plus some random “facts” just for fun….
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Sep
17
2010

Twitter Measurement Tools

By | Analytics, B2B, B2C, Marketing, Social Media, Social Networks, Strategy

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Yellow-rumped Warbler (Audubon's) Dendroica coronata bird in Morro Bay, CAIt’s important to measure your social media efforts so you can find out what’s working and how they’re helping you reach your business goal. If Twitter is part of your social media strategy, then there are a number of tools which can give you some Twitter statistics and measurement. Take a look to see if any of these can help you measure success in your social media strategy:
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