You hear it all the time — regularly updated content is vital for your business. Not only is it true, but Tom Nixon over at IdentityPR has a great post on exactly why that’s the case. An excerpt:
Most corporate websites are glorified online brochures. They feature critical messages, value propositions and calls to action. And there’s nothing wrong with that…to a point. But without a compelling reason to visit that site, it sits out there in limbo, like a sign reading “GOING OUT OF BUSINESS SALE” outside an electronics boutique in an isolated desert. Sure, it’s there…there’s value…and it sounds great…but who will see it? – Generating Website Traffic… and Loyalty – Tom Nixon – IdentityPR
Having a blog isn’t enough, though. You need a social media strategy which places where you connect with people and distribute your content. A social media strategy helps people find your content (no one really browses websites or blogs anymore), have conversations about it and share it. But, social media isn’t just about distribution, in order to actually generate traffic (and loyalty), you need to make connections with people so they’re willing to share your content.
All of this can get very overwhelming. Just think about the in-person networking you do for your business. You probably have 2-3 networking groups which are worth the time and effort. The same is true for social media. Find the 2-3 best places where you can both distribute your content and have conversations with people. Hint: They may not be Twitter, Facebook or LinkedIn — look outside of the box (industry publications, forums, associations, etc.).
What do you think?