Many companies spend quite a bit of time thinking about their brand and marketing — what type of persona does the brand have, how should the brand interact with customers, etc. If you’ve spent any time building up your brand (personal brands included), does your social media personality fit the image of your brand?
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Archives for September 2010
Social Media in an Hour a Day
You’re busy. You’re trying to run your business and you probably are wearing multiple-hats — marketing, accounting, sales, operations, etc. You want to use social media, but you don’t have a lot of time to spare. While social media can take a lot of time, you can get quite a bit out of it just by devoting an hour a day. Here’s how…
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Social Media is a Trade-off
Look. Social media may be a relatively inexpensive way to get exposure and promote your company. But it’s not free. There’s a tradeoff between dollars and time. You can spend much less than other types of media to reach your audience (even nothing). The trade-off is that social media requires time and effort and a commitment to making it work.
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