Earlier this week, the largest ever global research project into online activities and behavior was launched at Digital Life. The results are displayed in an easy-to-understand multimedia application which lets you investigate the findings visually. A must see for every business! (Special thanks to Stacy Lukasavitz for pointing it out). Key findings include….
- Globally, people who have online access have digital sources as their number one media channel.
- Online consumers in rapid growth markets have overtaken mature markets in terms of engaging with digital activities.
- Activities such as blogging and social networking are gaining momentum at huge speed in rapid growth markets.
- Growth in social networking has been fueled by the transition from PC to mobile.
See the full results and interact with the multi-media application at discoverdigitallife.com.