Most companies have a website these days and most of these websites are gawdawful ugly — or just are. They have some text about the company that no one reads because it sounds like it was written for a brochure — which it probably was and no one reads those either. But if you do have a plain old website with some brochure-like text, what does that say about your company?  Many potential clients will get their first taste of what you do and who you are from your website.
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