A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While tweets are public unless you protect them, they probably won’t be seen by anyone unless they’re following you, they do a search for something you mention or you’re on a list. Here are some tips for increasing the engagement on your Twitter profile and getting people to listen to you…
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Archives for October 2010
New Research Reveals Major Changes in Online Behavior
Earlier this week, the largest ever global research project into online activities and behavior was launched at Digital Life. The results are displayed in an easy-to-understand multimedia application which lets you investigate the findings visually. A must see for every business! (Special thanks to Stacy Lukasavitz for pointing it out). Key findings include….
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Choosing a Personal Brand vs. a Business Brand
How to brand yourself is a question vital to any business. Branding drives marketing, product development and everything customer-facing. As a small business, branding takes on more personal meaning — should you brand your business as your name (personal brand) or as a business name? It’s a big decision since it really can affect the future growth of your company. But it’s also not a clear cut decision since there are advantages and disadvantages either way.
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