You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. They most likely will. But there usually are more places that customers (and potential customers) interact with your brand (touchpoints). Ignoring these other customer touchpoints may counter-act the good you’re trying to do.
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Nov
29
2010
Stand Out with a Custom Facebook Page
Facebook! Facebook! Facebook! With so many people spending so much time on Facebook, businesses are clamoring to get a Facebook page set up to get in front of all those eyeballs. While people spend time on Facebook primarily conversing with friends and family, some companies have had luck attracting some attention by customizing their pages. All sorts of integrations can be done with other content and social networks in order to increase engagement. Let’s look at a few:
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Nov
26
2010
Help Mothers & Girls – Laptops for Ladies
Girls in Tech Detroit (I’m on the board) is running a charity drive, Laptops for Ladies, this holiday season to collect laptops for mothers at Lighthouse and girls in the Detroit Public Schools District via Reality Check Detroit. Our goal is to inspire these ladies to see the value in literacy, art and technology, as well help them to get the skills they need to have rewarding and sustainable professional careers.
If you have any used or new laptops you’d consider donating, there are drop-off locations throughout metro Detroit. All laptops are completely erased and re-imaged with a fresh operating system.
If you don’t have a used laptop, but would still like to help, please consider giving a charitable donation to help with the purchase of laptops.
Lighthouse and Reality Check Detroit are non-profit organizations and all donations are tax deductible.
Thanks for your help!
Nov
25
2010
Thank you!
![Move over, summer, autumn is here now [explored]](http://farm5.static.flickr.com/4127/4959852363_db88ee1399_m.jpg)
Today is Thanksgiving in the U.S. We’re enjoying a day of family, relaxing and good food. Thank you for reading, tweeting, commenting, and sharing our content. We really appreciate all the support. Thank you so much!
Nov
24
2010
History of Social Media [infographic]
You may think that social media is a relatively new phenomenon. But social media, in some form, has been with us for quite awhile. Here’s an overview of the history of social media, by Skloog. (click on the image to see a larger version on Skloog.)
How many of the different types of social media have you used or been apart of?
Nov
23
2010
Considerations for Using Facebook for Business
Businesses get really excited about Facebook when they see news like:
The amount of content consumption taking place on the popular social network has also grown substantially where nearly 1 in 4 page views in the US took place on Facebook.com for the week ending November 13, 2010. The market share of page views for Facebook.com was 24.27% last week, 3.8x the volume of the 2nd ranked website YouTube.com with 6.39%. – Facebook.com generates nearly 1 in 4 page views in the US | Hitwise
Nov
22
2010
Robust Websites Possible with WordPress
WordPress is much more than a blogging application. It can provide very robust content management capabilities and it can be customized to meet a wide variety of business needs. Mango Languages, who is a client, just re-launched their website on WordPress. Their site really shows the flexibility and abilities that WordPress provides. WordPress is free and is constantly being updated and expanded. The look and feel can be customized with pre-existing templates or with your own. The functionality can be extended with plugins (paid and free). It really is an amazing content management system, and I highly recommend taking a look at it if you’d like to have some control over updating the content on your website with an easy-to-use editor.
Nov
19
2010
Review: Shoeboxed.com – Get Organized
With Shoeboxed.com
(affiliate link), businesses can organize paper documents like business cards, receipts and bills. Just mail in your documents in a special pre-paid envelope and Shoeboxed will process, digitize the records and send back the originals. Each document is verified by a human and then the information is available online through a secure website where it can be managed, organized and exported. Shoeboxed let me try a free trial of their Classic plan by sending an envelope of business cards and a few receipts. Here are the results…
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Nov
18
2010
Michigan Emerging Conference – Opportunities for Business in Michigan
Yesterday I attended the Michigan Emerging Conference, which served as a venue for entrepreneurs and innovators to connect and discuss the advantages and challenges of doing business in Michigan. I wrote about the highlights over on the Girls in Tech Detroit blog.
Read the full article on GITDetroit ->
Nov
17
2010
How P&G Designed Success with the Old Spice Guy Campaign
Proctor & Gamble (P&G) came to the Ross School of Business at the University of Michigan about their recently successful Old Spice guy campaign. These thoughts were gleaned from that presentation.
The success of the Old Spice Guy campaign was no fluke. P&G carefully crafted the campaign to reach a specific market segment with an engaging message. The knew who their competitors were, as well as why people bought those products and their own. They also knew what attributes made their product stand out. Once they identified the segment that they wanted to reach, they chose the attributes of their product that were important to those people and reached out in a way that successfully engaged their target audience.
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