Facebook! Facebook! Facebook! With so many people spending so much time on Facebook, businesses are clamoring to get a Facebook page set up to get in front of all those eyeballs. While people spend time on Facebook primarily conversing with friends and family, some companies have had luck attracting some attention by customizing their pages. All sorts of integrations can be done with other content and social networks in order to increase engagement. Let’s look at a few:
Social Media Examiner Welcome Page
Social Media Examiner has a custom tab for their welcome page (where people who haven’t “liked” the page come to) which features a video (which can be watched right on the page) as well as 2 clear calls to action: one to like the page by clicking the button at the top, and another to signup for free email updates.
Dairy Queen Deals
Dairy Queen‘s welcome page entices customers with a deal on a mini blizzard with clear steps on how to get the deal. At the bottom of the page is a deal where customers can get 6 buy one get one free blizzard treat coupons if they sign up with their name, email and birthday (an enticement to increase their email list).
Target is supporting a different charity each week of the holiday season with their “Give the Gift of Joy” promotion. The page has instructions on how to donate and a schedule of the charities. A nice way to give back and get customers involved as well.
Coca-Cola has a set of custom pages which are linked together. The welcome page shows off photos from fans of the product, as well as the story of how a fan started the Facebook page because they couldn’t find one. It also links to other custom pages on Facebook, giving the story of Coca-Cola and enticing fans to connect via other social networks.
Mango Languages Gift of Mango
Mango Languages (who is a client) is using custom Facebook pages to promote new products and offerings, as well as encourage customers to share how they use Mango. A series of pages will be released over the coming weeks. The first page, Gift of Mango, is currently the welcome page and is also available as a tab. Positioning your mouse over each of the gifts will open them to show a benefit of Mango Languages and clicking any of the gifts or the call to action above will direct you to the Gift of Mango e-commerce website.
What companies do you think are using Facebook creatively?
(photo by The 5th Ape)