Wondering what people are saying about you or your brand? One of the most powerful tools to keep up what people think is to do a vanity search from time to time. A vanity search is a search (usually on Google) for your name, company name or brand name (really should be doing all of them). Ideally you should own the first page of results – meaning you’ve written or posted everything there. But when a results from someone else shows up, it’s an opportunity for you to take action.
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Archives for 2010
Top Internet Strategy, Marketing & Technology Links – Mar 11, 2010
Foursquare, a location-based social network, plans to distribute a free analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments. – Foursquare Introduces New Tools for Businesses (NYTimes)
Foursquare’s revenue model is still up in the air. I imagine that these “free” tools for business owners may eventually be part of a paid upgrade – or you’ll be able to get access to more information by paying. Information about who is coming into your establishment regularly would be pretty valuable – and for the consumer this may serve as a replacement for those stupid reward cards.
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What questions do you have about social media, business & the web?
Thank you so much for reading our blog and continuing to interact and engage with us. We really appreciate the conversations we’re having here, on Twitter, in person and elsewhere on the web. We hope that you find what we do helpful. In order to continue providing you with what you want, we need your help. Please take a moment and let us know what types of topics you’d like us to discuss.
To jog some ideas:
- What questions do you have about social media, the web & business? What do you need help with?
- What types of how-to’s or explanations would be useful?
- Are there certain types of products or services you’d like us to review? Specific ones?
- If we sat down with you to help your business, what would you ask us?
Please feel free to leave ideas here in the comments, or email me saz at sazbean.com – or catch me on Twitter @sazbean. Let us know if you’re ok with us linking back to you if we post a public answer.
Thank you in advance!
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