Archives for 2010

Sarah Worsham / Mar 15, 2010

Top Internet Strategy, Marketing & Technology Links – Mar 15, 2010

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With one or two exceptions (most notably Dell, which has claimed several million dollars in revenue from Twitter), few businesses have used Twitter to drive significant sales. Studying the Twitter profiles of some major UK online retailers and analysing available data suggests that, as far as business is concerned,Twitter is yet to live up to its hype.

The ‘wrong kind’ of followers, low follower numbers and a general disinterest in e-commerce sites on Twitter has meant that so far Twitter is far from proven as an effective tool for business. – Is Twitter any use for retailers? (Econsultancy)

Twitter’s use by business (or any use, really) is relatively new. It took companies several years to use the web for commerce too. I think it is possible for retailers to effectively use Twitter, but it needs to be part of an overall digital strategy. And they need to engage a community that’s interested in a two-way conversation. My question would be what type of other presences do the retailers in the article have? Do they just a website or are they engaging their customers elsewhere?

Sarah Worsham / Mar 12, 2010

Top Internet Strategy, Marketing & Technology Links – Mar 12, 2010

fleur120

So you’re joining all of the social networks you keep hearing everyone talk about. And now that you’re here, you’re not exactly sure what you should be saying, or to whom. It can be daunting, confusing and time-consuming, to be sure.

Of course, it is possible to use a third-party application, such as Tweetdeck, to integrate all of your online profiles and update them all concurrently, but I would advise against it. There is a danger in taking the easy way out, as there always is. – Rules of Engagement on Social Networks (Identity PR)

Tom has some good analogies that will help you figure out how to conduct yourself differently on various social networks. And different social networks do have different characteristics and rules of engagement. What’s acceptable on one may be frowned upon on another. If you’re not sure what’s ok on a particular network, hanging out and listening to what’s going on will probably give you enough clues – kind of like being a wall flower while you look for the perfect dance partner at a party.

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