Social Media Trends worth watching. Quick News – Topeka name change, Roger Ebert, AOL. Web Strategy & Marketing News & Tips.
Archives for 2010
Top Internet Strategy, Marketing & Technology Links – Mar 3, 2010
But the thing that bugged John the most was that nowhere in the e-mail was there a mention of what, precisely, the e-mail sender was selling. Just the usual ‘we’ll get results for you, and can increase your online sales by 15%.’ I suppose inquiring minds would be so captivated by this come-on that they’d truck on over to the website and find out just what was for sale. But why make a deep, dark secret about what you do? Go ahead, tell me that you can increase our online sales, but how about letting us know that you do so through your patent pending, magic-mesmerizer that, when embedded in your home page, works with that 15% of the buying populace with receptors that will cause them to spring into action.- Bad e-mail marketing. (What is it that you do again?) (Opinionated Marketers)
You’ve probably seen this kind of email before – long-winded and “markety.” You may have even wondered if this sort of things works because all the “get rich quick” schemes seem to send them. And those long-winded emails do tend to work – if done correctly (unfortunately) – in that they get a decent click-through rate. But email can be a powerful tool without all the smoke & mirrors (which usually don’t work in the B2B world) by being personal, specific and including a call to action and followup.
[Read more…] about Top Internet Strategy, Marketing & Technology Links – Mar 3, 2010
What Do Your Customers Need?
I run into this quite a bit – a client who wants to improve conversions on their website (which is good), but during our conversation they’ll say something like “I can’t seem to get people to pay for this” Huge warning flag! If people aren’t willing to pay for your product or service then you’re either 1) charging too much or 2) don’t fulfill a need or 3) aren’t explaining things in a way that makes sense to the customer. Upon further investigation, it often is #3, which is good, since that’s not too difficult to fix.
[Read more…] about What Do Your Customers Need?