Archives for 2010

Sarah Worsham / Mar 5, 2010

Top Internet Strategy, Marketing & Technology Links – Mar 5, 2010

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Millions of people around the world don’t know what a browser is, they don’t know the difference between a search bar and an address bar and they sure don’t follow the finer points of Google’s many little changes it makes to their search results. They go to the Google and they type in Facebook login. Then they click on the links that show up, sometimes with very humorous results.- Google Solves the Fafebook Problem (ReadWriteWeb)

Many people use Google as a web browser, meaning that they type in the name of where they want to go instead of bookmarking or typing in the direct URL. (Sometimes they even type the URL into Google – check your incoming search traffic, you’ll probably see your URL as a keyword.) ReadWriteWeb wrote an article about Facebook login recently that was showing up higher on the Google results page than the actual Facebook login page (Google is trying to serve news results as well as actual pages). People were confused when they went to the ReadWriteWeb story instead of the Facebook login page. Google’s solution? A yellow star for results these people may be looking for. I’m not sure how well it’s going to work, but I guess we’ll find out soon.

Sarah Worsham / Mar 4, 2010

Being Friendly Goes a Long Way

I was in the grocery store the other day and this nice older gentleman was driving around his shopping cart. As he passed people he would say hello or stop to chat for a minute. I doubt he knew many of them, but just about everyone responded with a smile and walked a way a bit happier. Think about your favorite businesses. Do you go back just because of the quality of their products or do the people that work there make a difference?
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Sarah Worsham / Mar 4, 2010

Top Internet Strategy, Marketing & Technology Links – Mar 4, 2010

fleur120

For schools hit hard by the recession, Twitter is an inexpensive solution to the growing problem of increasing class sizes. It is a tried-and-true platform to let conversations flourish. Indeed, Dr. Parry declared that “it was the single thing that changed the classroom dynamics more than anything I’ve ever done teaching.”- How Twitter in the Classroom is Boosting Student Engagement (Mashable)

While technology in the classroom has changed over the years, it’s really done little to increase participation. The proliferation of laptops probably actually decreased it since it’s much easier to pay attention to something else. I was pleasantly surprised that a couple of college professors have found that Twitter has increased engagement. And students seem to like it since it also serves as a study guide and a continuing conversation outside the lecture. I’m not sure you’d get the same results at the high school level due to maturity issues (and that most schools ban cell phones during school, for good reason).

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