PostRank ranks online content based upon social engagement (how much readers are interacting with the content by commenting, sharing, responding, bookmarking, etc.). PostRank provides ranking services, blog discover, data services and also analytics. I’ve had the PostRank plug-in installed for awhile and use it to see how individual posts are doing as well as see what the top posts are. PostRank Analytics is a paid service ($9/mo or $99/year) which integrates with Google Analytics to provide an overall picture of how well your audience is engaging with your content. I decided to give it a try to see what type information it was able to provide that I wasn’t getting through the plug-in.
Archives for 2010
Top Internet Strategy, Marketing & Technology Links – Jan 28, 2010
Starting as soon as sometime this week, the 75 million monthly active users playing Zynga’s FarmVille will have a new way to buy virtual tractors and seeds; they’ll be able to “Pay With Facebook.” – The Apple Tablet Will Save Media, But Not How You Think (Silicon Alley Insider)
Obviously Apple’s new iPad has been revealed (and I’m sorry, that’s a horrible name). Silicon Alley Insider’s point reminds us that Apple’s product will indeed save newspapers – because of all the advertising spending Apple will be doing to promote the iPad. I think newspapers do have a chance – not due to the iPad or any other device – only if they embrace the Internet and use a model that works. It will require some hard decisions.
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QR Codes – Adding Complexity or Providing Benefits?
You may have seen these funny little boxes around – possibly in a magazine or in a store window. They’re called QR Codes (Quick Response Codes) and they allow the encoding of information. For practical terms, if you were to scan one of these codes with a code reader from your phone, they’d could take you to a website where you could get more information. But in order to work, they require you to install software on your phone (and to have your phone or other device with you). So, is this making it easier or more difficult for someone to get more information?
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