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Top Internet Strategy, Marketing & Technology Links – Jan 27, 2010

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Starting as soon as sometime this week, the 75 million monthly active users playing Zynga’s FarmVille will have a new way to buy virtual tractors and seeds; they’ll be able to “Pay With Facebook.” – Revealed! Facebook’s Plan To Double Its Revenues (Silicon Alley Insider)

If people are addicted to playing games on Facebook (and judging by the number of Farmville, Mafia Wars & Restaurant City updates, they are), then being a middleman to help feed that addiction is what Facebook wants to be.  So Facebook is providing the payment service by which Facebook users will be able to purchase virtual goods or services in these games.  Facebook applications already make a lot of revenue, so by providing the payment service, Facebook has found a way to take a percentage of each transaction.  Sounds like an obvious revenue stream now, doesn’t it?

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Still Pondering Whether Social Media is Important for your Business?

Trying to figure out if social media is important for your business?  Wondering if social media will make an impact? Take a look at this video to get some ideas of how social media is changing business and why you should consider using social media for your own company or organization.

What did you think of the video?  What stood out?  What surprised you?

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Top Internet Strategy, Marketing & Technology Links – Jan 26, 2010

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Josh Williams, chief executive officer and co-founder of Alamofire, a Austin, Texas-based company behind the location-based mobile application Gowalla, stopped by our office last week to discuss his company and its future.. – GigaOM Video: Gowalla CEO Josh Williams on Foursquare, Yelp & the Future of Location (GigaOM)

There’s a lot of interest in these location-based mobile “applications” (in quotes because they’re really games at this point).  These apps tie in where a person is with who they are and how loyal they are to the establishment.  Which allows you to reward loyal customers.  Possibly in the near future, local businesses will also be able to advertise to people in the area (not just those who check in).  It’s interesting to hear one of the creators talk about these types of applications.

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