It’s no secret that companies are trying to leverage social media to sell things. The trick is in figuring out how to social networks as something more than another promotional channel. Social commerce (online) is still relatively new and companies are still trying to figure things out. Lora Cecere and Jeremiah Owyang from the Altimeter Group recently gave a webinar on some of their research findings about social commerce:
Rise of Social Commerce (Webinar)
View more presentations from Jeremiah Owyang.