Social media management and measurement can be some of the most difficult tasks for any business. Moreso for small businesses which may have difficulty finding tools that give enough information at an affordable price. If you use Twitter, Facebook and LinkedIn, Sprout Social can provide some very valuable measurements and insights. Let’s take a closer look… [Read more...]
Mar
04
2011
9 Ways Social Media Marketing Can Help Sales
We’ve discussed why companies are missing the boat by not connecting sales and marketing, as well as methods for connecting marketing and sales, but how about ways that marketing, specifically social media marketing, can help sales? Here are some ideas, some of which apply to marketing in general, but are amplified by the power of the social web: [Read more...]
Mar
03
2011
3 Methods for Connecting Marketing & Sales
Having problems getting sales and marketing to work together? After yesterday’s post, Missing the Boat by Not Connecting Sales to Marketing, Ben Slayter asked for some help with methods to integrate marketing and sales. What will work for your organization depends on a lot of issues, including personnel, politics, organizational structure, and executive management, just to name a few. Marketing and sales functions, while similar, still require quite different skills and knowledge (and talent), so the idea is to get marketing and sales to work together, not necessarily be the same people. Here are three general methods for connecting marketing and sales that may work for your organization: [Read more...]
Mar
02
2011
Missing the Boat by Not Connecting Sales to Marketing
The disconnect between sales and marketing is probably as old as the two industrys/jobs. Many companies keep marketing and sales in separate departments which never talk to each other, which not only causes friction, it can mean lost sales, especially in these days of the social web. For example, today over on Social Media Explorer, Ilana Rabinowitz talks about salespeople who cold-call her company without even bothering to learn more about her or the company: [Read more...]
Mar
01
2011
Detroit! Let’s Hear What You Have to Say! – Ignite Detroit #2
It’s been a little while since Ignite Detroit #1, which was a blast and really showcased some interesting topics and speakers. We were entertained. We were educated. We were enthusiastic! Brandon Chesnutt, Norm Witte and myself are proud to (finally) announce Ignite Detroit #2 which will be held at the amazing Sound Board inside the MotorCity Casino Hotel on Thursday, April 14th at 7:30pm. Do you have something amazing, interesting or entertaining to say to Detroit? Submit a talk idea by March 15th.
Topics will be selected by both the community and event organizers. You may have the chance to wow Detroit from here:
I know. Pretty amazing! Get those thinking caps working and brainstorm an awesome idea to submit.
Check out more about Sound Board and the MotorCity Casino Hotel on Facebook & Twitter.
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