We’ve discussed why companies are missing the boat by not connecting sales and marketing, as well as methods for connecting marketing and sales, but how about ways that marketing, specifically social media marketing, can help sales? Here are some ideas, some of which apply to marketing in general, but are amplified by the power of the social web: [Read more…] about 9 Ways Social Media Marketing Can Help Sales
Archives for March 2011
3 Methods for Connecting Marketing & Sales
Having problems getting sales and marketing to work together? After yesterday’s post, Missing the Boat by Not Connecting Sales to Marketing, Ben Slayter asked for some help with methods to integrate marketing and sales. What will work for your organization depends on a lot of issues, including personnel, politics, organizational structure, and executive management, just to name a few. Marketing and sales functions, while similar, still require quite different skills and knowledge (and talent), so the idea is to get marketing and sales to work together, not necessarily be the same people. Here are three general methods for connecting marketing and sales that may work for your organization: [Read more…] about 3 Methods for Connecting Marketing & Sales
Missing the Boat by Not Connecting Sales to Marketing
The disconnect between sales and marketing is probably as old as the two industrys/jobs. Many companies keep marketing and sales in separate departments which never talk to each other, which not only causes friction, it can mean lost sales, especially in these days of the social web. For example, today over on Social Media Explorer, Ilana Rabinowitz talks about salespeople who cold-call her company without even bothering to learn more about her or the company: [Read more…] about Missing the Boat by Not Connecting Sales to Marketing