LeadFormix recently put together a study on the recent Google algorithm changes on their B2B clients. LeadFormix is a cloud-based Marketing Automation platform that helps identify and create sales opportunities by measuring website visitor intent. Their report is based on search traffic data and Google keyword position data gathered for some of their clients. They’ve found that:
- The change in Google’s algorithm generally has worked in favor of B2B companies.
- Google has rewarded websites that have relevant and useful content by improving their rankings in the search results. There is a definite possibility that even more improvement will come in the near future.
- For most of the companies in this report, their website traffic either improved or remained constant.
You can view the full report here.
If you’re a B2B company, what changes have you seen in your Google traffic?