Close to half of all adults now use social networking sites (SNS) — double the number users in 2008 — and the average user is getting older. Are there benefits associated with being connected to others in this way? A new study finds SNS users more trusting, engaged and able to keep close social ties.- Social Networking Sites and Our Lives
Jun
16
2011
Social Networking Sites and Our Lives
Jun
15
2011
The Shaping of The Social Media We Know
We’re already nostalgic for the social web we experienced just a few years ago.
Kary Delaryia’s thoughtful post on Spin Sucks echoes some of her sentiments, and many others seem to be lamenting the same thing. There are posts galore and countless status updates waxing nostalgic over the early days of [insert network here]. – The Shaping of The Social Media We Know
Jun
14
2011
Providing Content Your Customers Want
No one likes that pushy salesperson that keeps giving you more and more reasons why you should buy their product. Why? Because the information usually isn’t something you asked for, and often, it’s not really pertinent to your particular buying decision. Pushy salespeople don’t bother to ask you what questions you have or what you’d like to know, they just go through their “routine”. The same thing happens online, where companies push more and more marketing and promotional information at people hoping that it’ll drive someone to buy something. But what if all the effort you’re spending on creating that information is for naught? What if, instead, you provided content your customers actually want? [Read more...]
Jun
14
2011
Convince My Boss Again Why We Need Social Media
Your company’s owner is either a little too old school, out of touch with today’s modern world or both.
If those descriptions sound familiar, then roll up your sleeves because you have some work on your hands, convincing him or her that social media is here to stay and will only grow. While social media will not allow your business to sink or swim, it can clearly produce good results when properly implemented. Improperly using it or not having a program at all can be huge mistakes. – Convince My Boss Again Why We Need Social Media
Jun
13
2011
Measuring Correctly By Asking the Right Questions
Getting data and metrics for online campaigns is fairly easy. If anything, there’s probably too much information (yah, right, says the analyst). But having a lot of information is not the same as having the right information. Many of the online tools that are used for carrying out social media and online campaigns also provide a lot of data about what’s going on. As marketers and business people, we end up collecting a lot of numbers. How do we know if we have the right numbers? [Read more...]
Jun
13
2011
Future of media: This is no time for incrementalism
In a recent piece for Forbes magazine, Washington Post managing editor Raju Narisetti looks at the challenges that mainstream media of all kinds are facing — falling circulation, the gap between traditional print advertising and the smaller revenues from online advertising, and the difficulties of trying to be digital while still running a legacy business. – Future of media: This is no time for incrementalism
Jun
11
2011
Top Internet Strategy, Marketing & Technology Links – Week of June 11, 2011
Here are the top Internet strategy, marketing and technology links for the week of June 11, 2011… [Read more...]
Jun
10
2011
Digging in the Cache – A Series of Tubes
Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. How do you explain the Internet to someone who has never used it? What if that person was also in charge of regulating it? Well, you might think about the Internet as a series of tubes… as did Senator Ted Stevens. A series of tubes probably isn’t too much off the mark, but from Senator Steven’s remarks, you can tell that he clearly doesn’t understand the Internet. And if you’re trying to regulate something you clearly don’t understand, it’s probably going to lead to some ridicule.
[Read more...]
Jun
10
2011
Celebrate Social Media Day With Mashable in San Francisco
Mashable‘s Social Media Day is a day being recognized all over the world through Meetups organized by local communities. And on June 30, more than 175,000 people will come together to celebrate the advancements happening online that allow us to connect with others. – Celebrate Social Media Day With Mashable in San Francisco
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