Here are the top Internet strategy, marketing and technology links for the week of July 29, 2011…
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Top Internet strategy, marketing and technology links for the week of July 29, 2011
Digging in the Cache – Peanut Butter Jelly Time
Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Up this week — another annoying, yet catchy tune, complete with a dancing banana…
Creating Great Content for Today’s Social Web
Welcome to an increasingly social landscape on the Web. Social media started this shift from information to conversation, and now with the search engines increasingly using social signals to determine what to show searchers it’s a trend that, as a publisher, you have to get on top of to write and promote great content.
This post will discuss the movement of Bing and Google towards social search, and how that affects the organic search landscape. Then I’ll provide some tips on how this impacts your writing and promotion of your content. – Creating Great Content for Today’s Social Web
Social Media Gets Mixed Reviews From Small Business
Small business owners are still lukewarm about social media: 53% say they use social media for business, but only 12% say social marketing is a must for their business, according to a survey from Hiscox.
Social media adoption varies by company size, however: 62% of businesses with 50-249 employees use social media for business, compared with 46% of those with 1-9 employees. – Social Media Gets Mixed Reviews From Small Business
If your news site isn’t social, great design won’t matter
There’s been a lot of sound and fury in the media sphere recently, sparked by a blog post from web designer Andy Rutledge that tore apart the New York Times website for being ugly and cluttered. This caused a firestorm of sorts on Twitter, as defenders of the site argued that most of his criticisms and proposed solutions were unrealistic — which many of them arguably are. But the biggest blunder Rutledge commits is when he argues that news sites should avoid social-recommendation elements, when the opposite is true. – If your news site isn’t social, great design won’t matter
Social Media and Increasing Website Traffic
Finding decent web hosting and building a website is only the first step to successful Internet marketing. This isn’t a matter of if you build it they will come; you need to attract customers and potential customers to your site. One of the most efficient and cost effective ways of doing this is with social media.
Internet marketing isn’t like traditional marketing, where you create a series of ads and customers sit in their living rooms and watch them. The new age of marketing is about participative marketing. – Social Media and Increasing Website Traffic
Why Dependability Is the Most Important Quality for Businesses
If You Can Be One Thing, Be Dependable
Finding a vendor, employee or partner who will consistently play their part is one of the great challenges in business. Want to win in this world? I’ve found that the most simple and effective tactic is to be the most dependable. Unfortunately, that’s a quality that’s often severely lacking in the service industry. – Why Dependability Is the Most Important Quality for Businesses






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