Here are the top Internet strategy, marketing and technology links for the week of August 6, 2011… [Read more...]

Unfortunately, most customer retargeting today is done by blunt force. Targeting companies simply serve ads to consumers who might be interested based on demographics, click behavior and browsing history. They hit these same consumers with the same ads for days on end as they travel around the web.

But there is another way. It involves using data modeling and predictive analytics to do real-time precision targeting. With the newest ad targeting methods, you can reach highly-specific audiences such as “middle-income people in northeast Michigan in the immediate market for designer gravestones,” or “owners of English Bulldogs whose pets have arthritis and are looking for warm dog booties.” – HOW TO: Target Ads Without Stalking Customers on the Web

 

Ok, first off… as someone who started a business based on running social media conferences, I might be a tiny bit biased (but keep reading, ok?).

Have you ever tried to balance eggs during an earthquake? Me neither. But I imagine it to be quite a tough task.

I liken trying to focus while working in social media to that kind of task. Focusing on a few key points of information within the earthquake that is social media is more difficult than most of us admit.

Luckily, we all have bosses and/or bottom lines that smack us back into reality once and while. “Yes, I promise this cat video on Youtube is relevant to our upcoming new user campaign.”

So how can a social media conference help? – Why Should You Attend a Social Media Conference?

Traditional marketing as we know it has been turned on its head – fact. Social media has eliminated well-established barriers to compete with the big fish in the pond. What is the cost of social media to your business?  To put it bluntly, its actual existence in 5 years’ time!

Social media gives any brand, whether it’s a small barber’s shop or a multinational tech company, the opportunity to build up a one-to-one relationship with its customers.

Social communication and proper engagement gives companies an unprecedented opportunity to see what customers like and dislike about their brand in an unbiased, albeit public format. I love this statistic – if Facebook were a country, it would be the world’s third largest. – Proof: Social Media Makes Dollars And ‘Sense’

With 48 hours of video being uploaded to YouTube every minute, 200 million tweets being posted every day and the average Facebook user creating 90 pieces of content each month, this generation is publishing an unprecedented amount of data that will live in the cloud indefinitely — even after we’re gone.

Back in July at TED Global in Edinburgh, Scotland (which I also covered for Mashable), I gave a 5-minute talk about the implications that the social media boom will have on the future of mortality, and what might become possible as technology’s ability to understand and process the hundreds of thousands of pieces of content we’re creating in our lifetimes continues to grow exponentially. – What Does Social Media Mean for the Future of Mortality?

Welcome to the “Sharepocalypse,” a new era of social network insanity.

In the Sharepocalypse hundreds (if not thousands) of online friends share content with us across various social networks, culminating in massive information overload. Our lives will become more fragmented, we will lose productivity, and we’ll perpetually be playing catch up.

Granted, we’ve heard this song before. But I argue that the movement will reach a fundamentally new level of chaos — and the data from my portfolio of companies bears this out.

The Sharepocalypse causes (and is caused by) social overload — an evolution of information overload. Because the distinctions between each social network are not entirely clear, we feel obligated to maniacally juggle different apps and social networks just to keep up and be heard everywhere. – Sharepocalypse Now: Why Social Media Overload Means New Opportunities for Startups