Sacha Baron Cohen was expected to show up in-character as Aladeen from his upcoming movie The Dictator, but nobody expected him to spill what Aladeen said were Kim Jong Il’s ashes onto interviewer Ryan Seacrest. In this episode of Future of Engagement, host Murray Newlands looks at how social media responded to Cohen’s stunt, and whether stunts like this work in general.
Highlights:
- The media knew Cohen would go to the Oscars as Aladeen beforehand…
- …So he already had a lot of cameras on him…
- …But he got almost as much negative response as positive response on social media.
Graph by Alerti Social Media Monitoring and Management:
This Alerti graph looks at what and where people were sharing about the terms “Sacha Baron Cohen” and “Dictator”
This is a guest post by Murray Newlands, CEO of Influence People.