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You are here: Home / Marketing / Social Networks / Bridging Customers From Social Media to Your Site — Future of Publishing

Guest Post / Mar 5, 2012

Bridging Customers From Social Media to Your Site — Future of Publishing

In this week’s Future of Publishing episode, host Murray Newlands and Echo Co-Founder
Chris Saad discuss how publishers who have lost touch with their social media-minded customers can
win them back! Tune in and find out how you can reconnect with customers on your own site by using
a bridge through social media!

Highlights:

  • When social media became popular, people began engaging with publishers and brands on
    social media instead of on their websites…
  • …Companies set up Facebook and Twitter profiles but they still didn’t reach their pre-social media
    level of engagement…
  • …But now publishers and companies have the tools to win their customers back!
  • Future of Publishing is sponsored by VigLink.

    This is a guest post by Murray Newlands, CEO of Influence People.

    Filed Under: Social Networks

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    About Sazbean


    Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

    Business + Technical Product Management

    My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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