I am proud & humble to be among such rock stars. My surprise with mobile in 2011 wasn’t just that people were using their phones more often, we’ve known that for awhile, but that there was such an explosive growth in the use of smartphones and tablets. These devices allow much deeper engagement online than just your typical cell phone.
Due to their smaller screens and what people are doing while using them, they are changing the needs of businesses for mobile optimized content, applications and engagement. For example, if you’re on a mobile device, searching for a restaurant, you may want the phone number, address and a quick run down of the menu (which hopefully isn’t stored as a pdf). If you’re at your computer, you may have much more time to browse the website.
How we use devices and what information we’re looking for at a particular time is going to push businesses to think about how to address these different needs.
