Great example here of technical companies (although they’re not the only ones) who market the features of their products instead of the benefits. Customers don’t care what features your products have. They only care about what it’s going to do for them. Customers are very selfish. If you put yourself in their shoes when creating your marketing and advertising, it can go a long way to connecting to the needs of your intended customers (and thus increasing the probability of a sale!).
What do you think?
Open Source is a feature, not a benefit
Open source is a wonderful thing. Without it, this blog wouldn’t exist (WordPress) and I wouldn’t have access to a great Photoshop alternative (GIMP), or clients like Jigoshop, for example. We wouldn’t have GNU Linux, Ubuntu, Apache, Drupal, and we’d all be using Internet Explorer without the option to switch to Firefox or Chrome.
via: thewayoftheweb.net
