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You are here: Home / Marketing / Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

Sarah Worsham / May 6, 2013

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

Image representing Dell as depicted in CrunchBase

Just because you’re a B2B company doesn’t mean that you can’t excel at using social media marketing.  Here is an example of how Dell has embraced social media….

Five years ago, Dell had little presence on social media. That changed when the computer company realized 4,000 conversations about the brand were happening online every single day and the company was not present.

Since then, Dell has invested millions of dollars’ worth of time and resources to join those conversations. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University, which encompasses up to 12 hours of training on how to best represent Dell online.

In addition, Social Outreach Services, a team representing 14 languages, actively monitors and participates in social media. — Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans by Andrea Johnson

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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