Just because you’re a B2B company doesn’t mean that you can’t excel at using social media marketing. Here is an example of how Dell has embraced social media….
Five years ago, Dell had little presence on social media. That changed when the computer company realized 4,000 conversations about the brand were happening online every single day and the company was not present.
Since then, Dell has invested millions of dollars’ worth of time and resources to join those conversations. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University, which encompasses up to 12 hours of training on how to best represent Dell online.
In addition, Social Outreach Services, a team representing 14 languages, actively monitors and participates in social media. — Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans by Andrea Johnson

