This is an interesting approach to defining potential customers…. Instead of thinking about what types of people could possibly be interested in your products or services, what about thinking about the type of customers you WANT? We all have had customers that were more trouble than they were worth. Does it make more sense to narrow the scope for potential customers to save time, money and frustration?
Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer.
The notion mostly implies that you determine the makeup of a market that your business seems suited to attract.
The thing that’s always bothered me about this simple approach is that it sort of has a lowest common denominator element to it – who can we attract?
What if you changed this point of view to something more like – whom do we deserve to work with? — Who Would You Choose to Be Your Customers? by John Jantsch
