What is Facebook’s future? It seems to me, like it does to Derek Brown, that perhaps it’s stumbling slightly. The seeming failure of Facebook Home isn’t making the future look any rosier. Add to that the meh type of changes lately. More importantly, look at the so-so record of marketers being able to use Facebook, as well as to accurately gauge how well their efforts are even working. Unlike Google, which makes measurement and analytics as transparent as possible. Facebook is kind of a pain in the butt towards marketers. And if companies stop wanting to spend money there … and if people find a better way to communicate with grandma. What does Facebook have left to offer?
Suffice it to say, the company is not exactly setting the world on fire with these efforts; more importantly, these are not (individually or collectively) doing much (if anything) to materially enhance Facebook’s relationship with its users; substantively increase the level of dependency felt by its advertising clients; and/or fundamentally alter the trajectory of its franchise or business. Said differently, where is Facebook’s second act, like Android (acquired, transformed and massively scaled by Google) or iPad? Where is its money-printing AdWords product? Where is its PayPal (acquired, and massively scaled by eBay)? Where its its quantum leap forward? Where is its disruptive force? — Will Facebook Go Out With A Bang? by Derek Brown
What are your thoughts?
