Social media marketing is changing so quickly — and companies are coming up with new ways to engage audiences every day — that it is difficult sometimes to figure out what to do for your own company. Lee Odden over at Top Rank blog put together a great list of examples of companies that are doing a good job (and why)…
Additionally, curated and aggregated customer interactions with the brand on the social web can surface advocates and provide customers with a view of how the company is referenced on social networks. Third party endorsements, observations and interactions are the most powerful, so why not curate them into a social hub?
In 2009 I wrote about the now defunct Best Buy Connect social hub. Maybe the idea was ahead of its time, because today many companies are curating brand and customer social content as social media hubs. The growth of social media and the impact of Pinterest design has clearly influenced how many brands employ social hubs. Here are some examples worth studying…. — Social Media Hubs for Brands – Best Practices & 9 Examples by Lee Odden
