Having a mobile website can be a huge boon to certain types of businesses that have a physical or retail location. Thinking in terms of what information a customer might want while on a mobile device can go a long way to meeting needs on a mobile website. Information like phone number, hours, and location are a no brainer. But this information is often lacking from mobile websites…
The figures are somewhat surprising. I would have thought that adding information about locations, opening hours etc would be a very basic step for companies with an offline presence.
The 37% of companies not doing so are missing a chance to direct customers to offline locations, where they may be looking to make a purchase, get a quote, and so on.
Also, customers are increasingly using their mobiles for this purpose. Last year’s Multichannel Retail survey found that 32% of mobile users had searched for this information, more so in the US. — Are companies merging the digital and physical customer experience? by Graham Charlton
