There is undoubtably a firehose of data in Twitter’s constantly updating stream of information. When you connect to people in your target audience, you can learn a lot about their wants and needs, as well as build direct relationships with them. But Twitter’s data can also be used to collect targeted information that then can be analyzed for actionable insights. Actionable insights are key because without them, you just have interesting information. In this slide deck, Richard Baxter walks us through how to use Twitter’s search function filtering into a Google spreadsheet for constantly updating, targeted information about your key audiences. Fascinating.
