In today’s social world, creating good, informative content is extremely important to standing out among competitors. Not to mention that a sales-only approach is a complete turnoff for potential customers. In this Q&A, Lee Odden explains why content marketing is important for small businesses, and how it works with social media and search engine optimization…
Content is where your stories get told and both SEO and social media are ways to amplify the reach and engagement of those stories. Insights from SEO keyword research can review topics in demand that you should probably write about to attract customers that are actively looking. At the same time, monitoring social media can reveal topics and trends that can drive your editorial plan by covering issues, topics and especially, answering questions that your customers and buyers are interested in. — Essential Q and A on SEO & Content Marketing for Small Businesses by Lee Odden
