It may not be much of a surprise, but people are more likely to engage with Facebook posts that include a photo. If you consider that people scroll down the feed looking for interesting posts, ones with photos are more likely to catch your eye. And the more interesting the photo, the more likely it is to draw someone in. Brands are starting to use photos in interesting ways, as shown by the proliferation of brands on photo-sharing sites like Instagram.
It´s been well established that, photos are one of the most engaging post types on Facebook. We looked at a sample of 5000 brand pages monitored by Socialbakers and found that people prefer to interact with photos more than with any other type of post, such as simple status updates, links, or videos. — Photos Make Up 93% of The Most Engaging Posts on Facebook! by Veronika Fuleova
If you’re having difficulty finding photos for your WordPress blog, check out the Zemanta plugin which can search for relevant photos with good sources (ones which allow sharing), and even among your own photos on sites like Flickr.
