Technology and marketing are evolving almost at the speed of light, and how consumers are using devices, technology and responding to marketing is changing as well. In a post over on Social Media Examiner, 6 key trends are discussed — two trends, which I think are worth mentioning: Twitter use is on the rise and people are noticing more branded content on their Facebook feeds. As a business it may be worth investigating Twitter again if you’ve previously ignored it — for many of our clients, we’ve found that their targeted audience is now much more active on Twitter.
Are you looking for the latest marketing trends?
Wondering how the wide choice of devices and platforms are impacting marketers and consumers?
According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game.
Consumers want to use all channels simultaneously, and as a marketer, you have to keep up by tracking them down wherever they go. — 6 Marketing Trends to Watch in 2013: New Research by Patricia Redsicker