It’s no surprise that spying on competitors is part of any marketing (or business) strategy. You need to know what your competitors are doing so that you can counter it or take advantage of it. Spying is very easy on social media because pretty much everything that happens is public (unless your competitors have their own closed social network, which does happen, especially in business-to-business — b2b). Figuring out what your competitors are doing and how can help you make your own social media strategy more effective.
Social Media Examiner has more on how to create your social media strategy by spying on your competitors:
Once you’ve chosen a few networks to focus on based on your competitors’ audience size and engagement, the next thing you’ll want to consider is reviewing your top competitor’s profile setup. This can give you inspiration for designing your own profiles. — How to Create a Social Media Strategy By Spying Your Competitors by Kristi Hines
