Mobile is big. That’s no surprise. The explosion of smartphones and tablets has driven the popularity of the mobile web. Due to that popularity, mobile is key to Google’s strategy. As part of this strategy, Google is likely to reward sites that can deliver mobile pages in less than one second. It’s common knowledge that Google rewards regular websites that perform faster claiming that they better serve their visitors. Now it appears that the same enticements will be offered on mobile websites.
eConsultancy has more on the subject:
Over the last four months, Google has been ramping up its publicity of a more aggressive target for mobile site performance: sub one second page load times.
Enforcement of this aspiration comes from Google’s usual source: algorithmic rewards for sites achieving their goal. You just need to look at how industry commentary has exploded around site speed issues over the last couple of years to see the impact this strategy has had. — 2014: the mobile SEO timebomb by Chris Liversidge
