Do you send marketing emails to your customers? Have they specifically opted in to receive those types of communications from your company? If you have just dumped your customer list into a email marketing system, you may be putting yourself in legal risk. If you are in the US and only marketing to US customers, make sure you follow the CAN-SPAM act guidelines. And if your customers are in the UK or Europe since they have just made stricter rules about marketing to customers through email who have not specifically opted in to receive them….
Businesses must obtain “extremely clear and specific” consent from individuals in order to conduct direct marketing via email or through any other form of electronic marketing i.e. text or via the telephone. Businesses cannot simply rely upon implied consent unless this is adequate. — Emailing Marketing and Consent by IRENE BODLE
