Local search engine optimization (SEO) could be the end-all, be-all for your business if you rely entirely on a local retail establishment, if you only do business in a certain area, or if you are the type of business people are likely to look for via their phone. Being found locally is much different than being found in general in search engines and eConsultancy has some great information on local seo ranking factors and what you should do to make your site rank as high as possible…
The growth and ubiquity of the smartphone means that local SEO is more important than ever, and some of the techniques for improving rankings are very simple, and free. — Local SEO best practice: dos and don’ts by Graham Charlton
