It’s no secret that content is vital to digital marketing efforts. Without quality content that your audience finds valuable, you’re just advertising (which is widely ignored). Quality content helps build awareness and reputation which create relationships that generate sales. Content is also vital for building search engine traffic — by creating content that people want to link to and share. Search Engine Watch has a good article on what to do to supercharge your content to get these high quality links:
Make your content something that we want to link to, something that’s easily shared on Twitter or Facebook or wherever you want it to be shared. Make your site easily searchable and make sure everything works and looks good, too, and check it on mobile devices. It’s quite simple.
With the nonstop information being published online, people have to pick and choose what they read, share, and link to, so don’t think that on-page factors don’t come into play where links are concerned. They can make or break your link building in many cases. — 7 Ways to Attract Higher Quality Links With Better On-Page Content by Julie Joyce
