People find stories compelling. Storytelling has been part of human society and culture for thousands of years. Consumers are more likely to connect with companies who have a story to tell. Every person who uses a company’s product or comes into contact with the company or even people have dealt with the company have a part to play in the overall story. Social media provides an opportunity to not only tell your story but also to include your customers as an enticing part of that story.
[Read more…] about Using Social Media to Tell Your Story
Social Media is Part of Your Resume & Portfolio
Jim Connolly‘s post on WebProNews today, Remember Who can Read Your Tweets, is a great reminder that whatever is said on social media is not only part of your permanent record, it’s probably also something that potential customers actively look at. Jim has an especially good example:
I used to follow someone, who was always tweeting about how stupid his clients were. He never named them, but would tweet what he called the stupid questions they were asking him. In other words, any of his clients reading his twitter stream, would know he was insulting them, from the questions he was making fun of with his friends. Is he free to do that if he wants to? Yes (thankfully). Would I recommend him to one of my clients or contacts, knowing he may insult them in that way? Not a chance! – Remember Who Can Read Your Tweets by Jim Connolly (WebProNews)
Young adults have been struggling with this problem for a few years — youthful indiscretions often popup in searches made by recruiters. Now that social media is much more prevalently used by companies as well as consumers looking for information to guide their purchase decisions, what is said online can have a definitely impact on future sales. There’s still something to be said for having a personality and being personable online, but keep in mind that anyone, including potential clients can see what you’re saying (and have said).
Predictions for 2011 & Scorecard for 2010
So what’s going to happen this year related to the Internet & Business? How well did I predict what was going to happen in 2010? First, let’s look back at my predictions for 2010:
- Mobile & Local explosion
- Blurring of lines when it comes to content
- Video continuing to be viewed more & more online
And how did I do with these predictions?…
[Read more…] about Predictions for 2011 & Scorecard for 2010